Read it again any time, including while you work through the exercises.
A pair of jeans goes up by 25%, then the shop announces "back to the original price". What discount should it display? If you answered 25%, this lesson is for you: the right answer is 20%! Percentage changes do not cancel out by simply switching the sign, and that is exactly what this chapter is about.
You already know the right tool: the multiplier. A 25% increase multiplies by 1.25. To get back to the starting point, you must multiply by the reciprocal multiplier, that is the inverse: 1/1.25 = 0.8. And 0.8 corresponds to a 20% decrease. That is why increase and decrease are not symmetric: the return percentage is computed on the NEW value, which is larger.
Second big idea: the average rate of change. If a value grows by 44% over two years, it did not grow by 22% per year! Changes combine by multiplication, not by addition. So we look for the multiplier c which, applied twice, gives the overall change: c × c = 1.44, so c = 1.2, meaning an average rate of 20% per year. For n periods, we look for c such that c to the power n equals the overall multiplier.
Remember the three-step routine: translate each change into a multiplier, work on the multipliers (inverse for the reciprocal, root for the average rate), then translate back into a percentage. With this reflex, no sales pitch or statistic will ever trick you again.